One of the most complex aspects of running a business is communicating effectively and efficiently with the public. There is often a disconnect between the mission of a business and the needs and wants of the community. Accretive Consulting prides itself on being a leader in public engagement and outreach.
Public Engagement & Outreach services include, but are not limited to:
- Creating & managing stakeholder database – allowing micro-targeting of key targeted characteristics.
- Hosting public outreach meetings.
- Conducting public focus groups.
- Managing public hotlines for issues and concerns.
- Providing frequent communication with the micro-targeted group.
- Drafting and publishing press releases.
- Hosting and managing large events to draw in education and support.
Clark County Water Reclamation District
For more than six years, Kami executed a dozen public outreach projects for the Clark County Water Reclamation District (District). The District services unincorporated portions of Clark County within the Las Vegas Valley, plus the communities of Blue Diamond, Indian Springs, Laughlin, Moapa Valley and Searchlight. The Las Vegas Valley facilities are the largest treatment facilities in Nevada with a capacity of more than 100 million gallons per day.
At the District, each project was handled by a different construction crew and company, which often resulted in a lack of conformity as to how issues were managed. To ensure consistency, Kami worked directly with the District and utilized unique public outreach designs for the various projects affecting Clark County’s neighborhoods. The goals of the public outreach program were to guarantee that citizens and businesses of Clark County received all pertinent information regarding the project and that they were able to have their concerns and questions answered efficiently and effectively and would obtain all necessary legal agreements including Right of Entry (ROE) documentation.
City of Las Vegas (CLV)
Home Energy Fitness Pilot Program
In 2011, Kami Dempsey worked alongside the City of Las Vegas’ Sustainability Office, HomeFree Nevada, and Green Chips in launching a pilot program to promote the benefits of residential energy efficiency assessments and improvements.
The overall objectives of the pilot program were:
- Generate awareness of programs available in the community to facilitate energy efficiency assessments and improvements.
- Educate residents about the financial savings and comforts that accompany energy efficiency improvements.
- Develop key insights regarding future project expansion or similar programs.
We were enlisted to manage logistical planning processes associated with the program and events and managed the communications with the City and residents.
Southern Nevada Regional Planning Coalition
Southern Nevada 2010 Census Outreach Coordination
Research, Design and Implementation of Public Outreach Campaign & Regional Leader Engagement
- Messaging Research.
- Development of Target Audience & Multicultural Messaging.
- Creation of Marketing Collateral.
- Community Workshops.
- Stakeholder Partnership Development.
- Creation of Regional Public Outreach Campaign.
- Speakers Bureau.
- Community Events and Presentations.
Our leadership researched, designed and implemented the entire “Southern Nevada Counts” 2010 Census public outreach campaign. Efforts began in 2009 with a series of focused community workshops and stakeholder interviews to help brand the campaign in a way that spoke to the unique attributes, characteristics and circumstances of Southern Nevada families. From these workshops, the “Southern Nevada Families” and “SNV Counts 2010” initiatives were conceived. A Community Leader Council was developed to assist with information sharing and all statewide coordinated efforts. The council, which served the entire community from the urban core to the smallest rural neighborhoods within Southern Nevada, executed the campaign we developed to all unique audiences and did it with a huge success which resulted in a third Congressional seat for Nevada.
Southwest Regional Sports Park (SWRSP)
Clark County Parks and Recreation Department
The Southwest Regional Sports Park is approximately a 370-acre site located off I-215 and Durango Dr. in the heart of the southwest Las Vegas Valley. Kami Dempsey was contracted to work with the master-planning group to accomplish the following goals:
- Create an outstanding regional sports park with innovative, state-of-the-art facilities where local, regional, and national leagues and tournaments can be hosted.
- Establish a first-class venue of traditional, time-honored sports facilities and progressive amenities that are complimentary to the great weather and established tourism destination of Las Vegas.
- Promote a place where sports and recreation enthusiasts of all kinds can congregate – where fitness and health are the primary focus, encouraging all to participate in a variety of sports and recreation activities year-round.
- Develop a financially and environmentally sustainable regional sports complex for present and future generations to enjoy.
We conducted a survey of parks and recreation user groups covering areas such as; how often organized sports leagues and informal recreation user groups use existing fields and facilities and how these groups view the quantity and quality of existing fields and facilities.
We then managed all the communications and hosted public open houses, inviting members of the community to weigh in on their opinions, questions and concerns regarding the SWRSP implementation.
It was a controversial project that involved a diverse representation of stakeholders which required significant effort in the area of negotiations and compromise. It was well worth the effort, as today kids and adults have access to the gorgeous facility it is today.